When Facebook bought Whatsapp, a few years ago in one of those millionaire movements that shake the market, analysts predicted the imminent arrival of advertising on the platform. Until then, Whatsapp worked as an application without ads. Users paid an annual fee (very low, yes) for the service, after the free year that served to attract customers. Facebook's business model didn't work like that and it seemed pretty clear that the social media giant was going to want to cash in on the hugely popular messaging app.

And, of course, that's what ended up happening. Whatsapp announced a year ago that it would sell advertising and that it would be positioned in the states. Then the company spoke of 2019 as the date to sell advertising and pointed out that the ads would be similar to those that Instagram served in its Stories. It was estimated that the prices were not going to be very high and that WhatsApp would add formats that would allow them to speak directly with consumers. At the end of last year, although it was still not at all clear exactly what WhatsApp was going to do, the industry was already preparing for the app's publicity jump.

Now, months later, there is much more and much more specific data about what those ads will be like and when they will appear. Advertising will arrive in 2020 and will be limited to states. This assumes that there will be no announcements in the conversations (at least, the company has not announced that at the moment).The data is also more or less official. Facebook - WhatsApp has not released a communication on the subject, but one of the company's employees participated in the Facebook Marketing Summit in Rotterdam and spoke on the subject. His presentation has been shared by the attendees in photos and tweets on Twitter and, from there, it has reached the media specialized in technology.

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